The capital of an organization is not just financial and physical capitals, rather personnel's knowledge capital is more important than that. In present time, knowledge as an important COMPETITIVE advantage can play a key role in the success and decline of businesses. In COMPETITIVE markets, many organizations deal with this issue. Therefore, the present study investigates the impact of marketing knowledge management on COMPETITIVE advantage by considering the mediating role of variables of innovation capability and organizational performance. The statistical population of this research is the FMCG industry broadcasting companies in Iran. The 96 companies were selected by simple random sampling. Data were collected through standard questionnaire with 34 questions. The reliability of the questionnaire was calculated by Cronbach's alpha coefficient and its validity was measured by divergent and convergent method. Structural equation modeling (SEM) was performed using PLS3 software to test the research hypotheses. The results showed that marketing knowledge management had a positive and significant effect on innovation capability, organizational performance and COMPETITIVE advantage. Innovation capability also has a significant and positive impact on COMPETITIVE advantage and organizational performance. Finally, organizational performance has a positive and significant effect on COMPETITIVE advantage. Finally, practical suggestions were provided.

The purpose of this research is to increase public transportation based on the goals of urban and suburban communities and, among the numerous modes of suburban transportation, to produce an acceptable alternative by emphasizing the COMPETITIVE ADVANTAGES. This research seeks to introduce a scientific method and model for grounding theorists. The current research highlights the subject of suburban transportation's benefits via a detailed examination of the many important and useful areas of transportation. The whole procedure defers expert opinion in a cogent way, overlapping several community management aims. A model is created to illustrate the benefits, the internal connection, and their relevance to meet the study goals..In examining the benefits, it seems that contemporary societies' objectives have shifted toward encouraging sustainable growth in the coordination of urban structure and transportation infrastructure, and transportation issues have become a key concern. As a result, society's macro-management policies are pushed toward reducing the costs of this business's environmental and social tolls. A questionnaire is used to obtain preliminary data. The multi-criteria network analysis decision-making approach is utilized to examine the data, as is the DEMATEL method for determining the model linkages.

Given the water scarcity in various countries of the world, including Iran, the issue of virtual water and its trade has particular importance in future water planning and policy making. In this research will be estimated ADVANTAGES for export, virtual water quantity and virtual water value per cubic meter for the main export products (pistachio, dates, saffron, kiwi and apples) and relationship between virtual water exports and export ADVANTAGES during the years 1992-2016. The results showed, on average, the export of virtual water and its value for pistachio are 4.9 billion cubic meters per year and 0.149 dollars per cubic meter respectively and symmetric revealed comparative advantage index during the same period for pistachio showed the existence of an export advantage. However, the correlation coefficient shows a significant and negative correlation between the value of virtual water exports and the export advantage of this product, which indicates that the pattern of virtual water exports is incompatible with the COMPETITIVE advantage of pistachios. Negative effect on the product of saffron, similar to pistachio shows the mismatch between trade patterns and virtual water value. In date product, the lack of a significant relationship between the value of each cubic meter of virtual export water and the export advantage also confirms this mismatch. While the most effective condition was for the export of kiwifruit and apples. Therefore, the alignment of business policies and water conservation policies in the current state of the country and the crisis of water resources will be more urgent.

In this paper, Iran's leather industry ADVANTAGES are evaluated. Indices of ADVANTAGES including DRC RCA, TM and CMS are computed for hide, leather and leather products (shoes and clothes). Findings indicate that Iran benefits from advantage in export of hide (main raw material of leather industry). As national policy in leather industry is to export higher value added products, then indices show that Iran is gradually exiting from hide market.DRC index in leather reveals that, Iran potentially has an advantage, and RCA index in recent years approve that the potential advantage is used and Iran benefits from comparative advantage in leather production. TM index indicates that Iran has joined the winner group in leather market, but as this market has been deteriorating before, then market recognition and enhancing of COMPETITIVE advantage factors become more important. CMS analysis shows that Iran's advantage in leather market can not be considered sustainable. This problem, besides market deterioration relates to improper selection of markets and negative COMPETITIVE effect.Leather clothing export is increasing, but as RCA is less than unit, this means that Iran encounter with lack of advantage in leather clothing. TM indicates that this market is deteriorating and competition becomes complicated. CMS index is negative in most selected countries. Finally, Iran's leather industry export is increasing but is far from sustainable and COMPETITIVE advantage, especially for higher value added products. To fulfil the above mentioned gap, policy makers should pay more attention to COMPETITIVE advantage factors such as technology, research and marketing